For the past decade I have been working as a creative collaborator and storyteller – Directing and producing multi-platform-work with an emphasis on personal experience. Here are some of the stories I have had the pleasure of playing a part in.

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~ New Balance

Proud to play a part in this story, creating beside one of my best friends. Creating a collection of three sneakers for the collaboration with Donald Glover and New Balance.

~ Dapper Dan


  • Short narrative with Dapper Dan – filming at his atelier and base in Harlem,
  • we hear the stories of growing up in a world he had to create his own opportunities and how that has effected the culture of today.

~ Bobby Hundreds


Short documentary on Bobby Hundreds at Venice Beach in Los Angeles, as he starts his day with a ritualistic solo surf session and talks about where he is in his life.

~ Rhuigi Villaseñor / Rhude

  • Behind the Collab ~ A series setup by myself with Puma to give insight in to what goes into the making of some of the sportswear brand’s most highly anticipated collaborations.

~ Clients

Apple Inc, Puma, Kith, Johnny Cupcakes, Childish Gambino, New Balance, Drake, Trashman Grn, Pro-Keds, Asics, Alexander McQueen, Adidas, Meta, Lacoste, Hillman Grad, Universal Music, Converse, Virgin, The Hundreds, Future Publishing, Selfridges & Co, Hillmangrad, Glass Animals, EMI, Universal Music, Partizan, Reese Cooper, Jamal Edwards, Conor McDonnell, Dr Martens, Lavenham.

~ Helly Hansen in Oslo

~ Childish Gambino, performance doc and merch design

~ Trashman Grn

Collaborating on visual identity, garment graphics, brand experience and partnerships.

~ Ronnie Fieg / Kith, Paris, New York and Tokyo Documentaries

~ Daily Paper, Trapstar and Careaux – Campaigns in Jamaica

~ Jamal Edwards

Helping to narrate and create his personal experiences into content, from traveling across the world, to working closer to home on projects such as Youtube Music and Mercedes.


Combining shared mindsets and diverse approaches to learn and work together in true collaboration.

~ Lolo Zouaï

Upon reaching milestones in both her career and personal life, Lolo contemplates what success really means to her and how she plans to remain true to herself whilst encountering new challenges and seeking new inspirations.

~ Puma

Directing and producing a series of campaigns for the Puma Cell, film and stills – used worldwide across platforms. Working with Puma over many years, I have been a key voice in the development and production of their creative output. Articulating stories and the evolution of the process when working with world acclaimed artists, designers and athletes.

~ Ader Error in Seoul South Korea Documentary

~ Johnny Cupcakes, series of stories worldwide

~ Conor McDonnell “Avanipok” Collectors Book

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