Just before i left London to the U.S i met up with Greg Co Owner of Mishka to show around the city and just to chat about brands, to the best place to put a giant pop rock. Griz from The Daily Street was also hanging out with us and put together a little interview from the days hangout.
What is the main drive behind Mishka?
When we started we where fans of different brands, we liked when they pulled the more obscure references at least when the graphics where concerned. And so when we started it, we where really graphic driven, like it wasn’t really about a brand parse it was more about just designing cool t-shirts, and it was stuff we where into at the time and flips on things maybe we thought would be cool.
I guess over the years as we developed into more of a actual fashion brand, maybe fashion brand within a lifestyle brand we sort of kind of stuck with that same sort idea of doing things that we wanted to wear and that we liked, and taking classic Americana, military pieces that have been used in menswear and sports wear and flip it our kind of way.
As a brand how do view the UK as a market place compared to the U.S and Europe?
I always look at the UK as a whole other country, it’s not really like Europe it is but it isn’t, I feel like it is its own thing. It’s always been an important market to me in a sense of like the direction Mishka is going. I think people in the UK ‘get it’ more, they get the style and get what we are trying to do. Street wear for me here has always been more classier, more of the classic stuff like Stussy,Carhartt and Maharishi. It feels like street wear here is a little more refined.
It was real nice hanging out and finding out more about his brand while just have a laugh wondering London. His trip was a short visit but hopefully ill catch him again soon, his a real nice guy and Mishka has grown in to a great brand.
Your’l be able to find the full write up of Griz’s interview at The Daily Street