Friend Foe Finger Nose
A story of friends hanging out. (Theme Tune)
The recent weekend, I spent hanging out with a bunch of good friends, catching up on story’s, relighting some old ones and cooking up a huge collection of pancakes to fuel the whole thing.
Im sure you all know John by now, well its already been a whole year since he took the step of putting one of his unconventional bakery stores in London Carnaby, so just like any other special date it was celebrated in true JohnnyCupcakes fashion. As always Me and Maisie were there to lend a helping hand and have are cheeks seized up from laughing to much.
Kellen, Mikey, Josh, Q and Foday make up a group like no other, the London JC family aka “The Cray”, a group of goonies who make dinner hangouts feel like a party in my brain.
Nate dog, one of my best friends who on my first day of college a good while back, I decided to sit next to on a bench an chat away like a crazy cat lady, funny enough Nate had lost his marbles too.
Timba Smits, not only a real life version of the Jolly green giant, but a super nice guy with so many ideas in his head every now and then they accidently slip out his mouth.
Dravis, handy with his camera and his head set on business mode , his real nice to hangout with and have someone else take some sweet shots of the adventures we all get up to from a different eye.
Giles the young David Attenborough is a top notch guy, on the few times we’ve met, it’s felt like we’ve been Friends for years, and to top that all off his a gold mine of knowledge, specially when it involves a camera.
Never Expected..
A story of Customer & Creator.
The measure of who we are is what we do with what we have.
I have been hiding the past weeks, working on finalising this bunch of collectables to put on the shelves for you guys, featuring what I would call some of my strongest documentations of the characters to date and the wonder piece that is the Bean Flannel.
These stories have been saved up for a while and couldn’t be more happy to be able to release them, I will be following this post up by spotlighting some of the products and revealing the true depth of these pieces, showing you the details from the embroidered Suffoca S’s on the flannel cuff to back prints & showing homage to some of my favourite creators.
Yet again I have focused on Quality over quantity, to bring all aspects up a notch and introducing a brand new product which for Suffoca is a great milestone in our production. We are still fully focused on T-shirts but really enjoyed bringing in these key products that reflect the brands lifestyle from the Silhouette hoodie, playing on the norm cut of hoodies and adding are own twist of pocket design, to the newly released quality loop-wheel Suffoca crew’s and now are personal tailored flannels, a true Suffoca collectable.
As many of you know, I like to really search for music which connects, hand in hand, with the story I tell in the movies I make. This wasn’t no exception, I came across a preview of Ghost’s upcoming EP on Soundcloud and had it stuck in my head. It was the track I wanted to use so after a few discussions I got a pre release of the EP. The EP sounds amazing, with a real strong story behind it, so I set it up on a date with the video. The greatest thing about this whole collaboration is that not only that you can get your hands on the whole collection of music but all proceeds go to charity. Click the picture below to get hold of the music (Out 19th), or you can listen to the preview of the full EP (Click here) and to read up on the story behind it.
Action..
If you are not willing to risk the unusual, you will have to settle for the ordinary.
While adventuring around London, I got thinking about the opportunities that you get given and take in your lives, those who grab them and run, those who share them and those who wiggle there way out of them. A lot of my best memories come from taking last minute opportunities, ideas made up spontaneously, I can’t think of one time i have dabbled over going or not and chosen to go and regretted it, lifes to short, live as much as you can, see as much as you see and enjoy it.
The past weekend, we decided to do just that and act on last minute decisions. And what a blast it was, firstly heading over to see one of my idols, Zach Braff in his show “All New People” at the Duke theatre, which just incase your wondering it was really good, the guy is talent at its purest.
Im sure you can guess from the pictures what we did next….we went for a wonder in the 2 million litres of water that is the london Aquarium.
London Fun Fact * The smallest statue in london is situated in philpot lane, it’s of 2 mice eating cheese.
I could watch Penguins all day, I wonder if they would watch me.
P.S. I found a uni-corn-fish.
Created to be collected
Everything’s got a moral, if only you can find it.
Ive been filming & and shooting stills for the upcoming drop, it feels like I have been hiding inside, while knuckling down on the future of Suffoca, crafting away a whole new world. Rather then leaving you in the dark, I wanted to let you guys in to see some of the details, sketches and upcoming prints.
Each time I work on a new collectable, and an older piece slowly slips out of my mind. When speaking to some Suffoca collectors, it always blows me away how some of you have the first shirts I have ever released. You guys are the type of customers alot of brands dream of having and I’m sincerely grateful for you all, old collectors to those who have or have yet to purchase their first piece. 
